White label PPC advertising is a B2B service wherein a digital marketing agency can buy PPC services from another agency and then rebrand and resell it to their clients.
White label services are getting quite popular among digital marketing agencies as they solve scalability and provide high ROI without putting in a lot of capital and effort.
Here we lay down five simple steps that you can follow to help you grow your digital marketing agency through white label PPC services.
Step 1: Find a white label PPC partner
The first thing you need to do is find a reliable PPC reseller who can create successful and high-quality ad campaigns for you and your clients. When looking for a white label PPC reseller, ensure that they have a good market reputation and past track record.
Ask about their services, communication methods, and price before making a final choice.
Step 2: Generate PPC leads
Once you have found the right white label PPC partner, the next step is to find clients who want to run PPC ads to scale your business. You can opt for the following methods to generate solid PPC leads.
Start with the businesses that already run PPC campaigns. It would be easier to understand the benefits and how you can perform better than their present ads. Try focusing on local businesses more as they know you and will be more inclined to choose you.
Offer it to businesses who are running SEO campaigns. The purpose of SEO is to rank a website at the top of SERP. They can see themselves at the top with Google AdWords as well. You can perform better when you already know how good their online presence is.
It is difficult and time-consuming to look for leads. Take the help of a lead generating tool to reduce time and get better results. Take the help of your white label partner here to scale your lead generation efforts. Their experience can help you find better results.
Step 3: Identify your ideal clients
Only generating leads isn’t enough. You need to qualify whether you can easily convert them into clients. The best way to do that is to identify if their business is right for running PPC campaigns.
Business type: Check whether the business is going to have regular clients rather than one-time buyers. For example, people go to the same doctor or spa for their routine checkups and spa treatments.
High-profit margin: The business should have a high-profit margin to pay for their PPC advertising with no qualms.
Website: they should have an up and running website to create landing pages for ad campaigns.
Step 4: Improve your sales pitch
How you present your business, and its benefits play a vital role in convincing your clients. Ensure that you do thorough research of their business and what you will do to improve their online presence beforehand. Create a presentable report complete with stats and figures to make an impression.
Step 5: Provide quality results
Creating high-quality and niche-specific campaigns that help your clients perform better in their business. This will help you retain them. It will also improve your market reputation, which will help you get more clients.
Get started today with DashClicks
If you are looking for a white label PPC agency to create high-quality ad campaigns at reasonable prices, then DashClicks is your best choice. We also offer various other digital marketing services. Check out our website to know more.
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