Do you know that nearly 68 % of clicks on the first page of SERP go to the first five organic results, rest of the 6 to 10th results account for only 3% of the clicks? These stats show how crucial the Search Engine Optimization of a website is.
But most businesses and digital marketing agencies are not proficient at performing SEO. That is when a white label SEO reseller comes into the picture.
What is white labeling?
When an agency or business provides services to another agency without branding them, it is known as white label services. It is also known as private label services. When an agency offers SEO through such means, it is known as white label SEO.
Benefits of white label SEO
More and more people are leaning towards white label SEO due to the following reasons.
Increased client base: SEO services are in high demand, so when you add white label SEO services to your portfolio, the chances of getting more and more clients for your digital marketing agency increases. You can also retain your older clients more easily when you add them to your bunch of services.
Become a one-stop destination for your clients: When you add SEO to other digital marketing services, you provide various services to your client, making them more inclined to opt for more assistance, as no one likes to go to five different parties for five additional services.
Cost-efficiency: Cost reduction is an age-old benefit of outsourcing. The same applies here with white label SEO services. You won't have to spend on training, hiring, and maintaining an in-house team of SEO services.
Scalability: The major benefit of having white label SEO services is that you don't have to worry about scaling your business with a white label partner. You don't have to worry about the extra workload that comes with scalability. Your white label partner would handle the workload while you can enjoy the benefits.
How to resell SEO services to your clients?
Create a white label dashboard: A white label dashboard is a platform where your clients can check what is going on with their SEO campaigns and track various metrics. The best part is the white label dashboard is customizable with your brand name and logo. So the third party involvement is not known to the client.
Price your services correctly: One of the most common mistakes made by agencies is charging too much or too little. Both of them make you lose clients pretty quickly. So set the right pricing that covers your cause and leaves you a good profit margin without making it too pricey for clients.
Mix and match with other services: You don't have to earn all your revenue by merely selling SEO. You can use SEO as a lure to sell your other in-house services to clients by packaging them in lucrative bundles.
Best white label SEO reseller - DashClicks
If you are looking for a white label SEO partner that provides services at a reasonable price, DashClicks is your best option. Our white label SEO dashboard is what you need to take your business to the next level.