Companies worldwide spent about $104.8 billion on search advertising in 2019, and the numbers can reach up to 137 billion U.S. dollars by 2022. More and more companies are using PPC services to increase their lead generation and brand awareness. But with the increasing use of PPC services, the competition among PPC service providers has also increased tenfold. And it has become increasingly hard to find a PPC agency that delivers quality results.
A significant factor behind this scarcity is that most agencies don’t have the know-how or resources to run niche-specific client campaigns. If you are also struggling to provide PPC services to your clients, it’s time to think about hiring a white label PPC agency for your business.
What are White Label PPC Services?
When a digital marketing agency provides PPC services to you without labeling them so that you can upsell them to your clients, such services are called white label PPC services. And the agency that provides such services is a white label PPC agency.
Things to Consider While Choosing a White Label PPC Agency
1. Can the Agency meet your Client’s PPC Marketing Objectives?
Most people believe PPC services mean Google Ads. But PPC services are much more than that. To choose the right agency, you need to understand which industry and location most of your clients belong to and what kind of PPC works best. Check whether your agency partner offers those specific services.
2. What is their PPC marketing strategy?
PPC campaigns are not fruitful enough on their own. You need to align them with your client’s SEO and social media strategies to get better results. When choosing a white label partner, check whether they can identify the platforms that work best for your clients? Do they integrate your client’s SEO and social media strategies with PPC campaigns or not?
3. How is their past track record?
Most people rely on multiple certifications the agency has to gauge their credibility. Sadly, that is not enough; you need to check their past track record and ask them for successful case studies wherein their work has improved a client’s business. Most reputed agencies are happy to provide client testimonials and references.
4. What are their analytic mechanisms?
PPC services require a lot of expenditure from your client’s end, and they will ask you who their money's spent and how it will benefit them. And if you want to answer these questions to your client’s satisfaction, you need insights on what all the relevant KPIs and performance metrics are and how well your agency partner is performing. Most agencies have white label dashboards that can give you a clear picture of your client’s PPC campaigns.
5. What is their pricing model?
Most agencies use any of 3 pricing models: a fixed fee, part of profits, and performance-based pricing. Ask your agency which pricing model they choose and check whether it works for you. It helps you to decide your profit margins and set client expectations as well.
Best White Label PPC Agency - DashClicks
If you are looking for a white label PPC marketing agency that ticks all the boxes, DashClicks is your best choice. Our onboarding and fulfillment are straightforward. Just sign up to our website and choose the package that suits your requirements, and start reselling today.