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Actionable Guide to Using White Label PPC for Agency Growth

Have you ever wondered how your competitors are selling PPC services even without hiring experts and maintaining an in-house team? The secret behind their success is white label PPC services.


What is a white label PPC service?


White label PPC services are advertising services provided by digital marketing agencies to other agencies and businesses to rebrand and resell as their own. These advertising services work on the Pay-per-click concept and can include PPC campaigns, consultancy services, reports, etc. You can become a PPC champion without doing the heavy lifting.


Benefits of White label PPC


White label PPC campaigns are beneficial for both you and your clients in the following ways:


  • Scalability: With a white label agency as your partner, you won't have to worry about increasing workload with increasing clients. They have the necessary resources to handle the additional work, so you can focus on just growing your profits.

  • Cost-efficiency: Another benefit of partnering with a white label agency is that you won't have to bear the added cost of hiring and maintaining an in-house team. It will include the salaries and benefits for employees, infrastructure, and tools and softwares needed to run PPC campaigns.

  • Expertise: White label PPC agencies have experts who have experience in running PPC campaigns for various clients. It gives them in-depth knowledge about how PPC campaigns work, and they can generate better results in less time. They can also handle any queries clients may have regarding their campaigns.

  • Conquest campaigns: A white label PPC can help you run geo-location and competitor audience-targeted campaigns that will help you and your clients gain an edge over your competitors. Such campaigns are an efficient way to create a space for yourself in a competitive niche.

  • Real-life metrics: PPC campaigns have various tracking mechanisms that make it easy to understand the campaigns. But not all people understand terms like CTR, CPC, and ROI. With a white label agency, you can easily generate results that can be explained to your clients to know how successful their campaigns are.

  • Increased client retention: When you add PPC campaigns to your portfolio, more people will come looking for your services. This will help you improve your client base and sell your in-house services by creating mix and match packages.


How to choose the right white label PPC partner?


There are a few things you should look for before hiring a white label PPC reselling agency to grow your business.


  • Track record: Before hiring a white label PPC agency, check whether they have experience running campaigns and their success rate. Ask them if they can provide any case studies for any of their clients.

  • Specialty: Many agencies add PPC services to their portfolio to earn money but have no real expertise. Check whether the agency you are hiring specializes in PPC services. If not, then avoid choosing them.

  • Prices: Any agency that provides services that are not within your budget is of no use to you. Check and compare the prices with different making a final decision. But don't compromise on quality to save money.



Best white label PPC agency - DashClicks

If you are looking for a white label PPC partner who ticks all the boxes and will deliver result-driven PPC campaigns, then DashClicks is the best option for you.

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