Don’t you wonder how digital marketing agencies are making so much money through reselling PPC services when you read about their success stories? And you also want that success and growth for your agency. The secret to such stories lies behind the concept of white labeling.
What are PPC services, and how does white labeling work?
PPC (Pay-per-Click) services are a form of online advertisements that run on the concept of cost per click. They include various platforms like Google Adwords, Facebook Ads, Instagram, Twitter, Linkedin, etc. Agencies run and manage these ad campaigns for their clients.
When a digital marketing agency outsources these services to another agency that does the job for them but does not brand them with its name, it is known as white label PPC services.
Benefits of white label PPC services
Scalability: One of the significant benefits of white labeling is that you can scale your business without investing in human resources and infrastructure. You just have to hire an agency that will handle your increasing clientele.
Expertise: Another benefit is that you will deliver quality services to your clients as the agency will have experienced personnel who have been running PPC campaigns for various clients for a long time.
Increased market reputation: When you add more services to your portfolio and deliver them with excellent quality, you are bound to impress your client. The benefit of PPC is that the client doesn’t know that someone else is involved, and your market reputation and credibility grow.
How to grow your revenue with white label PPC
The next big question is how to earn more by reselling PPC services. You need to follow the below-mentioned steps to make money with white label PPC services.
Set the prices right: When you resell any service, you act as a middleman, and your profit will be the difference between what you pay and what you get. Ensure that you cover your cost and leave a margin for some extra money when you set the prices.
Revamp your services: PPC is in high demand, and you can add that to your other services and sell them too in pages and combos. This will increase your sales for other in-house services, which will increase your agency’s revenue quickly.
Cost-efficiency: When you use white labeling, you don't have to worry about the increased cost of hiring and maintaining an in-house team, no extra salaries, benefits, or loss of bad hirings. This all will help you reduce your overall cost hence, increasing the revenue.
Customer service is essential: No matter which service you provide, customer service is the only thing that doesn’t change. Ensure that your clients are happy, listen to their queries and feedback, and make amends where you were lacking. This will help you grow in the long run.
Best white label PPC services - DashClicks
If you are looking for a white label PPC agency to partner with who will help you grow your business. You don’t have to look any further. At DashClicks, they have the best PPC management software and platform to help you on your journey.